SENIOR LIVING CONSULTING · MENTORSHIP · TRAINING
Turn Senior Living Experience Into Your Competitive Advantage.
Real-world consulting, mentorship, and training for senior living entrepreneurs, operators, and professionals.
Whether you're entering senior living, opening your first RCFE, growing an existing operation, launching a placement agency, or looking to improve sales and revenue, William Young provides practical guidance built on years of firsthand industry experience.
Through Senior Living Savvy, you'll gain access to strategies, perspective, and personalized support designed to help you make better decisions, avoid costly mistakes, and build a stronger senior living business.
HOW WILLIAM CAN HELP
What Are You
Looking to
Accomplish?
Wherever you are in your senior living journey, experienced guidance can help you get where you're going faster.
01
Open Your First RCFE
Get experienced guidance as you evaluate opportunities, prepare to open your home, understand the business, and avoid costly mistakes that can come with entering the industry for the first time.
02
Grow Your RCFE
Increase occupancy, improve your sales process, give more effective tours, convert more inquiries into move-ins, increase rates and revenue, and build a stronger, more profitable operation.
03
Start a Placement Agency
Learn how to build a professional senior placement business - whether you're completely new to senior living or an existing RCFE owner looking to add placement services as an additional revenue stream.
04
Improve Sales & Marketing
Strengthen how your RCFE, senior living community, or senior care organization attracts prospective families, builds trust, generates referrals, and converts opportunities into residents and clients.
05
Solve a Specific Challenge
From challenging resident behaviors and family dynamics to business partnerships, pricing, operations, sales, marketing, and growth, sometimes you simply need an experienced perspective to help you work through the challenge and determine the best path forward.
WHY SENIOR LIVING SAVVY
More Than Advice.
Perspective That
Comes From
Experience.
Practical guidance, personalized strategies, and industry insight from someone who understands senior living from multiple sides.
Senior living is complicated, and the right answer isn't always obvious. What works for one business, resident, family, or situation may not work for another.
Senior Living Savvy brings together firsthand experience, practical problem-solving, and deep industry relationships to help clients see situations more clearly, make better-informed decisions, and determine the right path forward.
The goal isn't to give you a generic playbook. It's to understand what you're trying to accomplish and provide practical guidance that makes sense for your business, your goals, and your situation.
01
Real-World Perspective
Benefit from insight shaped by firsthand experience across operations, sales, marketing, family relationships, business development, and senior living entrepreneurship.
02
Practical, Personalized Strategies
Get recommendations tailored to your specific goals and circumstances-not generic advice that may or may not fit your business.
03
Deep Industry Connections
Tap into perspective shaped by years of relationships with RCFE owners, senior living operators, placement professionals, vendors, service providers, and other industry leaders.
William Young
Founder, Senior Living Savvy
MEET WILLIAM
Learn From Someone Who Has Done It—and Is Still Doing It.
Experience shaped by what's happening in senior living today—not just what worked in the past.
William Young has spent more than a decade building businesses, relationships, and leadership positions throughout the senior living industry.
His experience spans caregiving, sales and marketing, operations, training, entrepreneurship, and executive leadership.
Today, William remains actively involved across the industry. He owns and operates his own residential care home, serves as Founder and President of the RCFE Association, serves on the Board of Directors for Meals on Wheels Orange County, works directly with families through Elder Care Wise, and advises senior living entrepreneurs, operators, and professionals through Senior Living Savvy.
That combination allows William to see senior living from the operator's perspective, the industry's perspective, and the family's perspective—and bring those perspectives together when helping his clients.
PRIVATE CONSULTING
Your Goals. William's
Experience. A
Strategy Built for You.
Personalized senior living consulting that brings real-world experience to the challenges, opportunities, and decisions in front of you.
HAVE A SPECIFIC QUESTION OR CHALLENGE?
60-Minute Private Strategy Session
Sometimes you don't need an ongoing consulting engagement - you simply need an experienced perspective on a specific question, challenge, opportunity, or decision.
Schedule a private 60-minute strategy session with William for focused, one-on-one guidance. Bring the issue you're working through, and use the time to discuss options, develop strategies, and identify practical next steps.
Investment:
$275
There is no one-size-fits-all roadmap for success in senior living.
Some clients come to William before opening their first RCFE. Others already operate successful businesses but want to improve occupancy, sales, marketing, rates, revenue, or operations. Companies and senior living communities also engage William to strengthen how they market and sell to residents, families, and the residential care market.
Bring William the challenge, opportunity, or idea you're working through. Together, you'll identify practical strategies and clear next steps based on your individual situation.
Popular Consulting Topics
- Starting and opening an RCFE
- Sales and conversion strategies
- Converting calls and emails into tours
- Increasing rates and revenue
- Resident behavior challenges
- Operations and business growth
- Adding new revenue streams
- Increasing occupancy
- Giving tours that convert
- Building trust with prospective residents and families
- Marketing and referral development
- Difficult family dynamics
- Business partnerships and partner dynamics
- Senior living and RCFE market strategy
PLACEMENT PRO
Thinking About
Starting a Senior
Placement Agency?
Private mentorship for building your placement business the right way from the beginning.
Whether you're entering senior living for the first time or you're an existing RCFE owner looking to add placement services as a new revenue stream, Placement Pro gives you hands-on guidance from business setup through real-world industry experience and your first placements.
Work directly with William through private intensive days, field mentorship, ongoing strategy sessions, and personalized support as you build and launch your agency.
TRAINING & EDUCATION
Learn From Experience.
Put It Into Practice.
Practical senior living education designed to turn real-world experience into strategies you can use in your own business.
Not every challenge requires private consulting. Senior Living Savvy offers self-paced courses, workshops, and live training designed to give senior living professionals practical strategies they can begin implementing immediately.
Whether you prefer to learn on your own schedule or participate in an interactive training experience with William, each program focuses on real-world challenges and opportunities within senior living.
01
LEARN INDEPENDENTLY
Self-Paced Courses
Learn on your own schedule with practical courses covering topics such as starting a senior placement agency, giving tours that convert, sales, marketing, and business growth.
02
LEARN WITH WILLIAM
Workshops & Live Training
Join William for select workshops and live training experiences that take a deeper, interactive look at strategies for increasing revenue, improving sales, strengthening operations, and building a more successful senior living business.
START A CONVERSATION
Not Sure Where to
Start? Let's Talk.
You don't need to know exactly what kind of support you need - you just need to know what you're trying to accomplish.
Start with a complimentary 20-minute discovery call with William.
Share where you are, what you're working toward, and any challenges or opportunities you're facing. William will learn more about your goals, answer initial questions, and help determine whether Senior Living Savvy—and which type of support—may be the right fit.
Whether you're considering your first RCFE, looking to strengthen an existing business, exploring a placement agency, or simply trying to work through a specific challenge, a conversation with William can help you determine the right next step.
Already have a specific issue you'd like William's help working through?
Schedule a 60-Minute
Private Strategy
Session - $275.
Senior Living Savvy - Real-World Experience. Practical Strategies. Personalized Guidance.
Consulting, mentorship, and training for senior living entrepreneurs, operators, and professionals.